Sadvertising, Badvertising, Madvertising – no matter what term you use, the noticeable number of advertisers failing to make the most of their paid-for-advertising space is a concern for Lewis Dellar-Witt, Studio Manager at LOCALiQ Studio. In this blog, they delve into what makes a compelling advert and emphasises why businesses serious about their marketing should turn to LOCALiQ Studio for professional and effective creative campaigns.

Lewis Dellar-Witt

Studio Manager

An advertisement should be more than just a space-filler; it should be impactful, well-communicated, and persuasive, urging potential customers to thoroughly consider the product or service being offered. Unfortunately, in a world where everyone is either a Canva user or is outsourcing their ad creation to cheap assembly lines offshore, the art of effective advertising often gets lost in the sea of mediocrity.

Crafting a successful advert involves more than placing copy, images, and logos on a page. Considerations such as clear and concise messaging, a proper hierarchy of content, professional photography, and a contemporary, memorable identity are critical.

For me, an advert should possess the following attributes:

Clear and Concise Messaging

• Ensure your messaging is directly relevant to your customers.
• Focus on short, engaging content, avoiding unnecessary details.
• Emphasise key features or benefits using concise bullet points.

Hierarchy of Content

• Organise information in a logical and methodical order.
• Keep the ad clear, concise, and relevant to capture the audience's attention.
• Limit call-to-actions to maintain simplicity and avoid confusion.

Professional Photography

• Invest in high-resolution imagery for a lasting impression.
• Professional photographs enhance the essence of your product, brand, or staff.
• High resolution conveys quality and professionalism.

Contemporary and Memorable Identity

• Ensure your logo reflects a modern, stylish, and progressive brand.
• Strategically place the logo on the ad for maximum impact.
• Prioritise important information, especially for enticing new customers.

At LOCALiQ Studio, our in-house experienced creative designers specialise in crafting visually stunning ads that yield a strong return on investment. An advertisement is not just paid space; it is an opportunity to effectively sell products, promote events, or attract new business. Well-crafted ads also reassure existing customers, building brand awareness, and fostering repeat business.

Do not let your advertising space go to waste. With the right guidance, messaging, and visuals, an advert can be a powerful tool for achieving your business goals. Reach out to Lewis today to see what LOCALiQ Studio can do for you and your business.